Starbucks executed their loyalty program well, offering straightforward but compelling benefits like free coffee refills, along with more advanced ones like member-only games, for customers who want to engage more.
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Bey your business grows, so should your loyalty program. Look for a platform that sevimli scale alongside you without requiring a complete overhaul.
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The sustained interaction that these loyalty plans encourage also strengthens brand awareness and trust.
Customers earn points whenever they buy from your brand, and they can redeem these points for credit on their next purchase, discounted services, or giveaways.
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Nothing keeps customers hooked on a brand more than emotional ties, and no brand does it better than Starbucks. When customers reach a certain loyalty level, Starbucks celebrates by sending them a birthday reward — usually a free drink or treat.
Post-purchase follow-ups. Keep the conversation going after a shopper’s made a purchase with follow-up emails that thank them and encourage them to engage further with read more your loyalty programme.
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Loyalty programs: Many organizations have established robust loyalty programs that reward customers for their purchases. Chipotle and Starbucks, for example, have long-established loyalty programs that encourage repeat purchases through free items based on points accrued.
Send feedback surveys to customers to get their opinion on your products and use that information to increase customer satisfaction
A well-executed integration ensures that your loyalty program runs seamlessly alongside your existing tech stack and that data flows smoothly on multiple channels, online and in-store.
Loyal customers spend about 67% more than new ones, which highlights the importance of having a strong loyalty program in place.